The business has taken the decision – you’re going to invest in engaging a social media agency. Possibly in light of the fact that you don’t have the resources in-house to build up a Social Media Presence. Maybe you require the social media expertise that an outer Social Media Agency can acquire request to feel confident of getting business comes about. Or on the other hand maybe you’ve established that this course is the lowest cost choice for trying things out and perceiving how Social media marketing can contribute to your business.
Whatever your reasons, you now need to choose which social media agency to engage. So how should you decide?
The following would be my list of recommended decision criteria if someone in my network asked me to help them choose the right social media agency for their business. Ideally they can help you in settling on the correct decision as well; and a disclosure – as the proprietor of a social media organization, this rundown is obviously impacted by our encounters of working with clients!
Is Their Social Media Presence Impressive?
Those of you who’ve had much exposure to Digital Marketing will no doubt have been approached countless times by SEO organizations, guaranteeing they can get your business to page 1 of key Google search result pages. My first response is dependably to check how the SEO organizations own website ranks on Google. All things considered, on the off chance that they can’t get huge results for their own website then what prospect is there that they’ll have the capacity to get extraordinary results for mine?
The same logic applies to your choice of social media agency.
If you look at our social media presence you’ll see that we are very prominent in our space. We have built significant audiences on social media, create heaps of communication from a connected with fan base and have people sharing content from our website and suggesting us on social media at regular intervals, 365 days a year. Talk with us and you’ll also find that we produce a large portion of our customer leads by social media marketing (SMM). Without seeing our customer work or testimonials you can tell that we’re an organization that knows how to get results about on social media.
Unfortunately there are lots of rancher outfits in the social media space, similarly as there are in the SEO world. I am amazed each day when I go over social media agencies that feature themselves to the world with a terrible social media presence of their own. More regrettable still, I’m amazed when they approach us on social media to check whether we’d jump at the chance to draw in them to help with our social media presence (yes that does happens – and should let you know all that you have to think about the quality of their work!).
Obviously it’s actual that everybody needs to begin somewhere – thus there will be some genuinely good agencies that have can’t seem to start a strong social presence of their own. In any case, if an agency has been on social media for more than a couple of months and doesn’t have a good presence, that should set off alarm bells. Any business that is simply beginning should just be trusted on the off chance that you can see that the Founders have previously worked in a social media optimization role thus can convey some mastery to your business. Without this track record or past experience, you’re unfortunately likely to spend your budget on offices that might be enthusiastic, yet are just at the phase of attempting to figure out how to get results about on social media – which they’ll be doing to your expense.
Does The Agency Serve Your Niche?
My second decision factor would be whether the agency has an expert focus or track record of working with business like yours? The difficulties of working for a private company are entirely unexpected than those of working for a major brand for example. How you draw in hopefuls contrasts from how you produce client leads on social media; and they thus are both unique in relation to using social media as a customer service tool.
You need to be engaging the services of a social media optimization (SMO) agency that’s experienced in serving your type of business to achieve the type of results you want to achieve on social media. Otherwise the agency will again be learning how to get results at your expense. Do turn to us for help with attracting candidates or generating client leads, for example, but don’t turn to us for help in using social media for customer service.
Does The Social Media Agency Have Belief In Their Abilities?
In any sector I’m wary of businesses that seek to tie customers into long-term contracts. Of course in some industries there are significant upfront costs that mean a business has to see some commitment from a client to be able to start working with them. In social media I would challenge that that’s not the case.
It’s reasonable that an organization will require an initial period (say 3-6 months) to get your records up and running and to begin to show the outcomes they are creating. So an unobtrusive in advance responsibility I can accept as being necessary. In any case, past that, a social media agency should to will to live amazing on the outcomes they are creating. Search for organizations that offer a moving month to month contract – where you can leave every month without punishment. A business offering those terms will probably believe in their capacity to convey – and is reducing your risk in working with them in first place.
Also check with them what their average client duration is right now. If clients are typically working with the business for years – when they have the option of leaving every month – then that tells you a great deal about the client satisfaction that that agency delivers. If clients are only staying for months then that’s a cause for concern…
I hope the above has been helpful to you in deciding how to pick and choose the right social media agency for your business. Good luck – and great that you’re looking to invest in your social media presence.